Leveraging AWS Marketplace: Sell your application the way customers want to buy (AWS Summit Berlin 2019)

December 8, 2019
AWS Marketplace provides AWS customers building B2B software products with a route to market to sell their products in workhorse categories such as Security, BI, Storage and DevOps as well as new categories like AI/ ML and IoT. Independent Software Vendors (ISVs) have the chance to expose their technology to AWS' global customer base and benefit from an easy deployment and consolidate billing for customers buying products through AWS Marketplace. In this session, we will focus on the seller-side of AWS Marketplace and show the audience how they can leverage AWS Marketplace. We will explain supported delivery methods, such as AMIs or SaaS, and pricing options as well as what it takes for an ISV to list a product. We will have an ISV selling through AWS Marketplace as well as a customer buying software products from AWS Marketplace on stage sharing their story. Speaker: Jens Steinbicker, Can Do GmbH
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Sales as a Science delivered by Winning by Design (AWS Summit Berlin 2019)
Sales as a Science delivered by Winning by Design (AWS Summit Berlin 2019)

As software moves to the cloud and pricing moves to subscription or land and expand models, sales methods m...

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