[R] Startup19 - Assets

Powtoon: AWS Startup Stories Notes from Founders Vol1

Amazon Web Services Resources EMEA

Issue link: https://emea-resources.awscloud.com/i/1146520

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11 STARTUP STORIES Notes from Founders: Powtoon Animating THE CORPORATE WORLD Ilya Spitalnik was tired of uninspiring slide presentations and knew there had to be a better way to attract and keep an audience's attention. The result is Powtoon, which offers ready-made templates and drag and drop elements to add animation, real-life video clips, text and soundtracks to presentations. With Powtoon, anyone can create short, engaging video clips, and tap into the universal appeal of cartoons. The business now employs almost 100 people across its London headquarters, Tel Aviv research and development center and global satellite offices. More than 50 million 'Powtoons' have been created to date and there are now 20 million users worldwide. 'The 'someone will surely create this product soon' shelf' Back in 2011, my friend and co-founder Daniel Zaturansky asked me for advice. He'd started a budding career in creating short, animated explainer videos and was planning to launch a studio with one of MTV's top contributing artists to produce these amazing little cartoon clips for clients. I said: 'This is wonderful, Danny, but it's not a scalable business model.' Then I told him about the project sitting on what I call my 'someone will surely create this product soon' shelf. Whenever I have a good idea, or spot a gap in the market, I say to myself: 'someone will surely create this product soon and when they do, I'm going to be one of the first buyers.' Ilya Spitalnik is a former banking executive and serial entrepreneur who speaks five languages. Inspired by the cartoons he loved as a child, Ilya co-founded do-it-yourself video site Powtoon in 2012. He's married with two sons, aged 11 and 15, and divides his time between London and Tel Aviv. Ilya Spitalnik Founder of Powtoon

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