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Pipedrive: AWS Startup Stories Notes from Founders Vol1

Amazon Web Services Resources EMEA

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14 STARTUP STORIES Notes from Founders: Pipedrive Surrounded by post-it notes and frustrated with clunky, expensive software programs, Timo Rein and his colleague Urmas Purde, decided there had to be a better way. After teaming up with three developers, they created sales software system Pipedrive. The idea is simple – one dashboard provides an at-a-glance view of all sales in the pipeline, so sales can be tracked from first contact and negotiation, to done deal. Pipedrive's subscription-based service is now used by 70,000 companies in 170 countries. The company has raised $30 million from investors and now employs more than 350 people across offices in Estonia, USA, UK and Portugal. 'My kick-in-the-butt moment' I made the decision to start a business when I was in my early 20s. I was thinking about the best way to go through life while providing for myself and my family. When I did the math, I realized it would probably be best to own a company, which meant I'd have to start one. It took another 15 years before I founded Pipedrive, but the seed had been planted. My 'kick-in-the-butt moment' came a few years later after a chance encounter with an old friend from my door-to-door selling days. He asked what I was up to and when I told him I was a partner in a sales consultancy, he said: 'I thought you were a doer, not a consultant.' I remember feeling stung. Those words really hit home and although it was still another five or six years before Pipedrive, when the time came, I was much more eager to go ahead than I might otherwise have been. Timo Rein has almost two decades' experience in sales - from three months' selling encyclopedias door-to-door in California, to 11 years as partner in a sales consultancy in his native Estonia. The latter position saw him handling clients such as Coca Cola, PwC and Nissan. Timo co-founded sales software firm Pipedrive in 2010 and lives near the firm's headquarters in Estonia with his wife and three children. Timo Rein Co-founder of Pipedrive streamlining the sales process

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