[R] Startup19 - Assets

Metail: AWS Startup Stories Notes from Founders Vol1

Amazon Web Services Resources EMEA

Issue link: https://emea-resources.awscloud.com/i/1146529

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1 STARTUP STORIES Notes from Founders: Metail 'I was tired of working for other people' I worked for other people for almost 20 years, including big names such as Three, Sportal and Warner Bros. By 2006, I was fed up of working for massive organizations – I wanted to build my own tech business. I took a job with Inspired Gaming Group (IGG) to develop my skills before going it alone. I worked all day taking projects from concept to completion, then I'd manage casino servers at night. I'd get an hour or so of sleep, shower, then do it all again. I worked really hard, but it wasn't reflected in my pay, so I didn't see any of the wealth I'd created. It convinced me I was skilled at operations management, tech development and wealth creation, giving me the confidence that I could build a successful startup. Transforming online shopping experiences Metail takes some of the guesswork out of online shopping, as it allows consumers to try clothes on virtually before they buy. By using advanced technology that digitizes clothing for different body shapes and sizes, shoppers can see how clothes look on a model or create their own 'MeModel'. Not only is Metail making online shopping easier and more personal for consumers, it's also helping reduce purchase return rates. In 10 years, Metail has grown from a bootstrapped startup to a global business. It's worked with brands such as Tesco, Warehouse, House of Holland and Zalando and has raised $30 million in funding. Inspired by his wife's dislike of trying on clothes in over-heated changing rooms, Tom Adeyoola set about creating a garment visualization plug-in for clothing websites. This was back in 2008. Today, Metail has customers across Europe, Asia and America. Tom lives near Metail's head office in London with his wife and two young children. Tom Adeyoola Founder of Metail

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