Explore the best-of-breed SaaS practices and strategies that are being leveraged by organizations that have fully integrated SaaS principles into their business model. We will review the SaaS buyer’s journey, differences between traditional sales model and SaaS sales model, and share go-to-market (GTM) approaches your customer can take to design a self-service experience and move to value-based selling to better qualify opportunities, move them to close, and collaborate with AWS to enable effective joint sales.
