Review the key SaaS business metrics and how we can use data to optimize performance. SaaS providers must use data to identity opportunities to optimize key metrics like Customer Lifetime Value (CLTV), and build long-lasting, high-value relationships with customers. By studying engagement metrics throughout the entire customer lifecycle, SaaS businesses can develop more relevant products and features, shorten the path-to-value, reduce the risk of churn, and grow average revenue per account (ARPA) through upselling. We will highlight opportunities to build these data-driven relationships with customers, review frameworks to measure engagement trends from onboarding to renewal, and explore the ways in data can help to identify new leads within existing accounts.
