In a SaaS business model, the ability to sell incrementally is critical for a successful revenue growth. Product adoption plays a key role in the customer churn. Communicating a new product launch and keeping customers up-to-date on the product updates is crucial to ensure they are aware of all the new features and getting the full business value out of them. In this session, we introduce a 5-step plan to build a successful product communications strategy. We provide some examples on how AWS and others manages product communications.
