The move to “as-a-service” model is challenging. Some companies stay in the product mindset, where they view this as a product they built for customers, while in the service mindset, we need to look at the holistic customer experience. In this session, we will review the SaaS business model, key attributes that are driving SaaS adoption, compare SaaS to a Managed Service Provider (MSP) model, common challenges and misconceptions about SaaS, and why your customers need to care about the business context.
