From its humble beginnings as a startup in a garage, Amazon has not only innovated across e-commerce, but also introduced new businesses that seem unrelated to e-commerce. Over the years, Amazon has gotten good at taking hard problems and finding an easier way. AWS is a great example of that. Amazon took something so central and specialized as operating a data center and pushed it to the edges as a utility. When technology becomes a utility, it becomes ubiquitous, and more people can participate in innovation. Feras Alsamawi will give insights into the Amazon approach to innovation and share examples of manufacturing companies leveraging customer-centric innovation.