Overcome limitations and analyse customer data in secure and compliant way

October 15, 2020

Analytics and machine learning unlocks powerful insight from user data, however preparing user data in a compliant way is challenging. Learn how using Privitar on AWS, HSBC's Retail Bank & Wealth Management overcame data privacy and compliance obstacles to enable the use of sensitive PII data with AWS analytics services to develop customer 360 views and personalised marketing campaigns.

Speakers

Shafreen Sayyed, Senior Solutions Architect AWS & Tom Kennedy, Privitar

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