Meet Carlos, Head of Technology, AWS Iberia

Carlos is the Head of Technology for AWS Iberia based in Madrid, Iberia. He joined AWS in 2014.

HereAtAWS:Hi Carlos. Tell us about your career journey. What brought you to your current role at AWS?

Carlos: I joined Amazon at the beginning of 2014, after 10 years working in an IT consulting firm. I was looking for a professional challenge within a disruptive company when I saw that the Amazon Kindle team was looking for a Technical Account manager to support the Business on the Spanish Speaking Markets, I had no doubt that was the opportunity I was looking for. During the following two years, I worked to ensure my job would not be needed anymore (yes, you read that correctly), automating processes and developing mechanisms to simplify our work. When I joined the AWS team I was looking after the Solutions Architecture team for Iberia, helping to support the growth of my team whilst pursuing my own development as the responsibilities and complexity of my role continued to grow.

Now I manage, across different countries, an organisation of creative, humble and trustful people who love to help customers, enjoys cutting-edge technology and want to have fun with the best peers you can hope for.

HereAtAWS: Can you explain in simple terms: your role, who your customers are, and how you help them?

Carlos: I look after the Iberia Solutions Architecture team, and I love this team. We help customers achieve their business goals by using disruptive technologies that permit them to innovate faster and diversify their business. We propose the art of the possible using AWS, helping them to be more competitive in the market.

As the leader of this team, I work on the most complex customer challenges and opportunities, having a leading role in developing both the strategy and the team itself. My responsibility is also to provide a combined and informed view of the market and the understanding of emerging technology that can help speed up innovation.

HereAtAWS: Have you had to learn any specific new skills (technical or soft) for your role?

Carlos: Every single day! Cloud computing is not just about virtual machines, It’s also about being able to test and adopt new technologies at uniquely accelerated pace. AWS is a candy shop where every tidbit is a technological wonder that can help customers go above and beyond in their projects. Just last week I was playing with Quantum Computing, testing its business potential; today I'm testing a new modern application development framework that allows me to publish applications in minutes. I love technology, and I cannot think of a better place than AWS to enjoy it.

HereAtAWS: How does your work with customers help to make a positive impact on society? Directly or indirectly?

Carlos: If technology has changed our society, Cloud Computing is revolutionising it. AWS is democratising the access to services that historically were only accessible to a few large enterprises. This democratisation allows anyone the opportunity to transform their ideas into reality, anyone can now be an entrepreneur and have access to these tools.

I'm also particularly proud of the work some individuals at AWS have done with Teaming ( This is an NGO that offers an online tool to raise funds for helping social causes with micro donations of 1€ a month. Helping them run their service on AWS, ensuring an effective, secure and resilient architecture has been a beautiful team effort.

HereAtAWS: At work, are you involved in any activities outside of your role?

Carlos: I'm member of several initiatives within AWS that I consider paramount to maintain the diverse culture we have at Amazon: I'm part of Women in Tech, Latinos@Amazon, and I'm ambassador of great initiatives such as Diversity & Inclusion and Amazon Culture. All of these programs help develop, not only my awareness of the world but also my emotional intelligence.

HereAtAWS:Do you have any needs or commitment that require flexibility in your role?

Carlos: I really love my job, it really encourages me to put myself in my customer’s shoes. Recently my family was blessed with the birth on our first child, Greta. Changing diapers, giving bottles in the middle of the night and other fabulous activities that changed our day to day lifestyle.

Considering my personal life has always been priority #1, I'm incredibly grateful to have a job where I can easily balance my personal life with my work, in a way that no one is affected. My peers already know Greta as the she is a usual star in our team meetings and I can only hope she is as fortunate as I am when she gets a job.

HereAtAWS: What advice would you give people joining AWS?

Carlos: There are two factors that have shaped my career at Amazon. The first are the peers I've had the luxury to work with. I've worked with brilliant individuals that have taught me valuable lessons: from my peers at Kindle to the AWS team, everybody I've worked with is a rockstar and I cannot be more proud of having shared efforts with all of them. So my first piece of advice is don’t be shy, take the time to talk with your fellow Amazonians. Create your network and learn from all your peers.

The second factor is that I love to learn and there is no better place to develop yourself than in a dynamic, innovative environment such as we have at Amazon. In AWS we help customers by working with state of the art technology. My second piece of advice is to embrace that it’s impossible to know everything from every topic. You will learn a lot, you will forget a lot. And that is OK.

HereAtAWS:What three words would you use to describe workdays at AWS?

Carlos: My three words would be: Family, Culture and Reliability. AWS is a Family of individuals that count on each other under any circumstance. This is driven by our company culture, which empowers everyone to share ideas, discuss, expose doubts and ask for help. A clear example can be found when looking at the Ownership Leadership Principle; no matter what the situation is, it is up to all of us to work on it, all of us coming together as a team with a shared value.

Finally, I'm lucky to work with a broad set of products that are rock solid. You cannot imagine the peace of mind of showing our services to any customer knowing they work like a charm, without the need of running a presentation...the Reliability of AWS is paramount.

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