Meet Ebru, Senior Territory Channel Manager

Ebru is a Senior Territory Channel Manager based in Istanbul, Turkey. She joined AWS in July 2019.

HereAtAWS: Tell us about your career journey. What brought you to your current role at AWS?

Ebru: I joined AWS in 2019 following six years of diverse sales experience in FMCG and IT industries in Turkey with a bachelor degree in Manufacturing Engineering. I was the first Territory Manager based locally in Emerging Markets and currently I am working as Senior Territory Channel Manager.

HereAtAWS: Can you explain in simple terms: your role, who your customers are, and how you help them?

Ebru: As a Territory Channel Manager, I am working with partners primarily focusing on Small & Medium-sized Business (SMB) customers in Turkey. Together with our partners, we develop channel business plans to reach SMB customers at scale and help customers to grow their business.

HereAtAWS: What technical and/or soft skills do you need to succeed in your role?

Ebru: Communication and leadership skills are definitely needed to succeed in my role to collaborate with cross functional teams as well as analytical thinking. Fundamental cloud platform knowledge with industry, services, platform, and solutions understanding.

HereAtAWS: Have you had to learn any specific new skills (technical or soft) for your role? 

Ebru: At AWS, it is always Day 1 and it is all about being constantly curious, nimble, and experimental. To understand customer needs and help them better, I received AWS Cloud Practitioner and Solutions Architect – Associate certificates in my first 4 months. Moreover, I feel super grateful that AWS provided me the opportunity of INSEAD Executive Education course where I completed “Developing Emerging Leaders” course which advanced my leadership skills.

HereAtAWS: How does your work with customers help to make a positive impact on society?

Ebru: I help SMB customers to grow and scale through AWS Partners. As our footprint grows in the market day by day, the demand to become an AWS Partner is increasing.

HereAtAWS: At work, are you involved in any activities outside of your role?

Ebru: Yes! I am part of Amazon's mentoring program. I enjoy spending time with the mentees and I find it a very rewarding experience to share my knowledge with the newer generations of AWS. In addition to that, I have won the AWSome Storytelling contest which was so fun to prepare for.

HereAtAWS: What’s the most exciting part of your job?

Ebru: Being a builder and an innovator. As an owner, I can take risk and learn from failures. I build my own plan, develop my strategy and get all the support I need.

HereAtAWS: What’s the most challenging part of your job?

Ebru: Amazon has 16 leadership principles and we use our Leadership Principles every day. Applying all of them at the same time might be challenging: i.e. Bias for Action and Insist on the Highest Standards. You should find the right balance for the best approach and apply them accordingly.

HereAtAWS: What initially interested you in working for AWS?

Ebru: Being a part of the technology of the future and joining the trendsetter company of tech environment.

HereAtAWS: What were you excited to see AWS working on when you first got here?

Ebru: AWS Ecosystem is living with “Customer Obsession”. Customer Obsession is not just an LP, it shapes all the daily tasks we have.

HereAtAWS: What products or solutions have you worked on? What have been your favourites and why?

Ebru: I am helping SMB customers with our ready to deploy SMB Blueprint solutions through our partners. These packaged solutions address SMB customer needs with one-click-deployment easiness. 

HereAtAWS: What’s one of your greatest accomplishments since joining AWS?

Ebru: Building the SMB channel selling from scratch in Turkey as being the first Territory Channel Manager in region. As I mentioned, I can build, innovate and develop my own strategy in AWS.

HereAtAWS: What advice would you give people joining AWS?

Ebru: Follow the Leadership Principles, enjoy the ride and never stop learning!

HereAtAWS: What three words would you use to describe workdays at AWS?

Ebru: Customer Obsession, data-driven and diverse.

HereAtAWS: Do you have any needs or commitment that require flexibility in your role?

Ebru: I got a promotion while I was expecting my baby! I trust AWS will continuously support me in times of need for flexibility in the future.

HereAtAWS: What do you love to do outside work?

Ebru: I love cooking and organising gatherings at home and I have a special interest for interior design.

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