Meet Eduardo, Solutions Architect Manager, Demand Generation

Eduardo joined AWS in 2016 as a Technical Account Manager and is now a Solutions Architect Manager leading the Demand Generation team in Madrid.  

HereatAWS: Hi Eduardo, tell us about your career journey. What brought you to your current role at AWS?

Eduardo: Before joining Amazon Web Services I was an IT and Cybersecurity Operations Manager at a startup. I had the fantastic opportunity to join AWS as a TAM (Technical Account Manager). After two years I moved to Solutions Architect Manager and was able to create a new SA team from scratch inside an organisation (Demand Generation) that previously never had a dedicated SA team.

HereatAWS: Can you tell us a little more about your role, and how you help your customers?

Eduardo: The Demand Generation (DG) Solution Architect team helps customers innovate on AWS and shape customer solutions by empowering the Demand Generation Representatives (DGRs) with technical skills, and by having effective engagement and meetings with customers.

The DG SA will also educate customers on how to create highly flexible, resilient, secure and cost-effective cloud architectures with the knowledge and understanding of the resources and processes available to achieve operational excellence. They have the opportunity to help define and execute a strategy to build, share and broaden the use of AWS within organisations; ranging from new start-ups to established businesses. They will also have the equally exciting opportunity to grow the technical maturity of the sales team through training and continuous process improvements.

HereatAWS: What skills, technical or otherwise, would you need to succeed in your role? 

Eduardo: Great communication skills, general tech knowledge and a willingness to share your knowledge with others.

HereatAWS: Have you had to learn any specific new skills for your role? 

Eduardo: The biggest would be being able to transform the tech-language into non-tech-language for customers.

HereatAWS: What’s the most exciting part of your job?

Eduardo: Constant change of context, interacting with different customers and supporting a highly motivated, energetic and multicultural team like Demand Generation.

HereatAWS: And what about the most challenging part of your job?

Eduardo: Being able to help scale the DG org and helping them to be tech-savvy when they come from a completely different background.

HereatAWS: What advice would you give people joining AWS?

Eduardo: Learn as much as you can, interact with people that are not inside your org and find a way share your superpowers with others! 

HereatAWS: What do you love to do outside work?

Eduardo: I am a self-described 'CA R-T person - I love cats and cars!

During my free time I take care of street cats. I feed, TNR (Trap-Neuter-Return) and protect 4 colonies of more than 60 cats.

I’m also part of an emergency-response team (volunteer) that helps street cats across Madrid that are heavily injured, at death risk  or under any kind of human abuse to have immediate protection, medical treatment or a safe place to live.

With cars I do quite often track days. I own a track ready car and a few times per year I visit racetracks across Spain to enjoy speed on a safe and legal way.

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