Meet Sabine, Innovation Advisory Consultant

Sabine joined AWS in June 2020 as an Innovation Advisory Consultant in Berlin, Germany.

HereAtAWS: Tell us about your career journey. What brought you to your current role at AWS?

Sabine: Though I have a designer’s background, I soon realised that my own standards regarding visual communication were much higher than what I was able to create myself. However, I also realised that I was good in the conceptual and management area. I worked my way up as a design manager, team lead, key account manager and, in the end, the product owner in a digital agency. I then worked freelance and started my own small business, enjoying the entrepreneurial and creative freedom. I kept growing my own business when I started working for an IT Constancy firm, as I wanted to get better access to clients and be part of a team where I can grow. The projects at my new role turned out to be more focused on agile coaching. Because I wanted to work in human-centric innovation, I started growing the design thinking practice there. When I started looking for new alternatives, I saw the opportunity at AWS and was excited right away. A company with the right mindset and huge potential for my personal growth. For me, the decision was a no-brainer, and I do not regret it at all.

I did not relocate for the role, but enjoy the freedom of living and working from wherever I want. During the last couple of years I became a minimalist, and this job also gives me the local independency that I personally need to be happy.

HereAtAWS: Can you explain in simple terms: your role, who your customers are, and how you help them?

Sabine: Amazon is one of the most innovative companies on earth. As an Innovation Advisory Consultant, my focus is on enabling our customers to innovate as well and fast as AWS does. I do this by co-working with my clients where they face challenges with a human-centred focus. This means not only understanding and finding solutions for their product and service challenges (technology agnostic), but also working with them to uncover systemic and organisational challenges that prevent the organization from changing towards a more innovative culture.

HereAtAWS: What made you choose AWS?

Sabine: So many reasons. A proven track record as an innovative company, a broad range of verticals and topics to cover, and a growing team of like-minded people.

HereAtAWS: What’s the most exciting part of your job?

Sabine: Being able to use my entrepreneurial muscle, inside the company and for my clients, on a huge variety of topics.

HereAtAWS: What advice would you give people interviewing for AWS?

Sabine:  Prepare well, be yourself.

HereAtAWS: What three words would you use to describe workdays at AWS?

Sabine: Inspiring, energetic, exciting.

HereAtAWS: What do you love to do outside work?

Sabine: Starting new businesses and products that are not related to my job. For example, I am about to publish a hands-on book that teaches people to visualise their thoughts and ideas to better communicate and collaborate in their jobs.  At AWS, I find that working doesn’t stunt my creativity and entrepreneurial spirit, it drives it even further.

HereAtAWS: Is there anything else you would like to add about your personal journey?

Sabine: Get your internal grammar right, the words you use on a day to day basis influence your thinking. I can’t, I must, I mustn’t, I’m not allowed, by saying these things you’re just limiting yourself. It’s better use “I do not want to” or question why you think that way. There’s hardly anything you can’t or must do, it’s just a matter of risks & consequences.

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